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The business landscape has evolved, and word-of-mouth and conventional methods of customer connection are no longer sufficient. To succeed at its best, companies require an omnichannel strategy that engages their audience on every channel, on every device, and along every step of their purchase process. That’s the potential of omnichannel marketing. For companies in Palakkad …

Read more “5 Reasons Why Omnichannel Marketing is a Game Changer, According to a Digital Marketing Expert”

In the ever-changing landscape of digital marketing, the environment is in a state of flux. Something that was effective yesterday may no longer cut it today. For companies, particularly small and medium-sized enterprises (SMEs), keeping pace is imperative. Where old-school advertising and celebrity endorsements used to be the order of the day, there is now …

Read more “The Emergence of Micro-Influencers in Niche Marketing: How Minor Voices Are Creating Major Waves in Brand Strategy!”